Armani Spring Collection 2009

When Giorgio Armani began his Emporio Armani show two seasons ago with an ad for his fragrance, Diamonds, starring Beyoncé, the commercial interruption was diverting enough—after all, it was Beyoncé. The ad for the designer’s branded Samsung phone that was screened before today’s Emporio presentation? Less so. As for the bare-chested boys sporting enormous, (we’re assuming) fake GA logo tattoos at the end of the show, they, too, were a distraction from a collection that had many strong points.

Successful People Dressed For Success.

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